The Go Daddy commercial to be aired on Super Bowl has created one very disgusted purebred fancier (me). Their Commercial for the Super Bowl is completely unacceptable.
- It promotes sales of puppies via websites (if you're able to use your credit card to buy a puppy online, you're VERY unlikely to be dealing with a reputable breeder).
- It shows what is clearly a puppy mill as a clean facility.
- It casts a light on anyone who has purebred puppies to sell as heartless and irresponsible.
Here is a link to the commercial that someone managed to save (for as long as it lasts online). If you find it gone, here is a synopsis:
Their commercial shows a pup falling out of a truck, struggling against all odds to be reunited with his family. The moment the puppy finds his way home, the "breeder" says 'Oh, Buddy we're so glad you're home.... because we just sold you on GoDaddy', and the puppy is then seen in the back of a van leaving. This is an insult to breeders, rescuers, and pretty much anyone who cares about the well-being of the animals they're involved with.
The puppy shown is a well fed/groomed/healthy Golden Retriever puppy. I sure have nothing to sell, but I know a lot of breeders to do, and their buyer selection process is exhaustive. I promise you, breeders do not make money. A reputable breeder MIGHT come close to breaking even if everything falls into place, but they seldom do.
1) No reputable breeder has a puppy riding in an open truck as GoDaddy shows.
2) No reputable breeder would be idle at home if they ever had a puppy missing
3) While GoDaddy is trying to poke at Puppy Mills, they miss their mark. This is what a puppy mill looks like and this .
In contrast, this is the "farm" the GoDaddy company shows "Buddy" as coming from:
Click here and here for screen shots.
GoDaddy slams purebred breeders, yet seems to have purchased a puppy from one (my guess... a puppy mill, or close to it). It appears they'll be exploiting this puppy for some time to come according to this article.
I sincerely hope the Golden Retriever Club of America has a thing or two to say about this.
To the breeder of the puppy who was used in such a way, SHAME ON YOU!
Dear REPUTABLE breeder friends. I challange you to do two things. 1) claim the host of your website on your page, and 2) boycott GoDaddy.
Here are a few hosts you might consider for your domain:
My website is kindly hosted by WP-ORG.
update: GoDaddy got a LOT of negative feedback. They've pulled the ad:
That's good, but I still have a few concerns:
- That someone thought the ad funny or productive.
- or... that this was an attention getting scheme
- That a breeder allowed a puppy that young (approx 8 weeks) to be used in a commercial
- That the same breeder sold the puppy to a COMPANY (not a specific vetted buyer)
It is looking more and more like this was all to get attention. Well.. they got my attention. We will never have GoDaddy host a site for us: